IP addressing scenario Essay Example for Free

IP addressing scenario Essay According to the scenario, the company will have a single, physical location with approximately145 hosts on the network. In this case, I would suggest using a class C address such as 192. 168. 0. 0. Reason why is because you can put all the devices on a single subnet with the subnet mask 255. 255. 255. 0/24. This would allow for 253 usable host addresses, which is more than needed in this case. Whether you should dynamically or statically assign those IP’s goes, I suggest assigning it dynamically. Unless you don’t mind MANUALLY managing 218 hosts, you should definitely go with DHCP. The router will be well capable of handing out addresses for 145 hosts. Since there is only one location used in this case, only one network should be used as it will only complicate things to have more than one network. Since DHCP is being used as the suggestion, whether we should use a router and/or firewall, or utilizing Windows Server†¦the answer is yes. The router for dishing out the IP addresses and the firewall should be used for security purposes. Using Windows Server just for DHCP is rather overkill. Using these suggested methods should also accommodate for at least 50% growth within the next few years. Windows 2008 Network Services To understand the functions of DNS and DHCP, first we must acknowledge their necessities. Humans in general are fairly decent at remembering certain numbers, like home addresses, phone numbers, and Social Securities. And even those simple tasks are becoming difficult for us because of technology doing all the remembering for us. We are becoming lazier and more dependent on computers. If we can’t even do these menial tasks efficiently, how would you expect us to remember dozens of IP addresses for websites? This brings to a solution. Also known as name resolution, it allows us to enter the name of a website, and then the resolution service finds the IP address for that website and directs the request to that address. Domain Name System is the service that provides name resolution on networks and the Internet. When you specify a site address in your browser on your local network, a DNS server intercepts that request and checks its cache. If the IP address is in the cache from a previous request, the request is completed and your browser is directed to the IP address. If the address is not in the cache, DNS makes a query to the next DNS server above it until a server in the upstream chain is able to return the address. Dynamic Host Control Protocol is a service that automatically assigns IP addresses to devices that connect to the network. If a device is configured to automatically obtain an IP address, it sends out a request for an IP address when it connects to a network. The request may get more than one offer of an IP address, and the computer typically accepts the first offer that it gets. This relieves the network administrator of having to manage each device. Setting up a DHCP is really not necessary for either 2 computers even 5 computers as you could easily assign them statically. However, when it comes to managing 25 computers, I would absolutely assign it DHCP as it may become confusing have to track that many different devices.

Kant Essay -- essays research papers fc

Can't find it here? Try Collegiate Care Immanuel Kant Immanuel Kant was a man before his time. His philosophies, as outlined in Perpetual Peace, paved the way for modern political relations. Unbeknownst to his day and age, his insights were a revelation. They were seeds planted and left unsewn for 120 years. As a first and second image theorist, Kant mixes his liberal and realist views to paint a picture of "perpetual peace." His essay outlines the actions that nations should take to achieve this lofty objective. Through his layout of behavioral and philosophical ideologies, he believes nations can truly live synchronically. The first section of Kant's essay contains articles that specifically state the actions that nations should take to enable them to establish a world peace. These six articles must become the law of a nation endeavoring for peace. The first article applies to treaties of peace. In the first article he explains that states entering into peace treaties must resolve all problems that lead them to war. All parties must make known their issues and work to rectify them. Thus, in the future, there will be no circumstance that will lead them to war again amongst each other. The second of these laws communicates the need for all independent nations to be free from the seizure of another state. The next article is in complete opposition to the realist theory. Kant explains that all nations need to gradually dispense of their armed forces. He believes that armies held by nations increase the tension of their rivals. This makes them increase the size of their military. Here, Kant indirectly addresses the realist Prisoner's Dilemma. He believes that international conflicts arise from mistaken beliefs, as well as inadequate information and bad governments. As each side increases their military, the more likely a war will start. Thus, the paradox of the Prisoner's Dilemma. Kant argues that because humans have rationality, they can break out of the Prisoner's Dilemma. This is a fundamental difference between Kant and a traditional realist such as Morgantheau. The fourth law is about a nation's debt to the others. In this law, Kant argues that nations indebted to one another will cause war. He states in this article that if a nation face bankruptcy, then the nations that have loaned it funds will also b... ...ay. He wants a governmental system created whereby you have a society of laws and not of men. Kant starts out at the first image as a realist by admitting the inherent warlike human nature of mankind. As he moves to the second image he moves toward more liberal beliefs. He sees the state as a means of implementing a moral society with a structure that leaves no room for misbehavior. At the third image he becomes quite liberal. If states can abide by laws, then they can work together in harmony and morality. This is in sharp contrast with a classic realist like Morgantheau who sees no room for morality in international relations. However, Kant is not a naive liberal. For instance, he agrees with Thomas Hobbes when he concurs that there is no law above the state. With this knowledge in hand, he urges states to overcome their natural instincts and do what will ensure a perpetual peace. Or else, he warns: "...the destruction of both parties along with all rights is the result - would permit perpetual peace to occur only in the vast graveyard of humanity as a whole." (110) Bibliography Kant, Immanuel. Perpetual Peace. Hackett Publishing Company, Inc. 1983.

Motives for American Colonization

The â€Å"discovery† of the New World by Christopher Columbus led to a new chapter in history that no one at the time could have anticipated. For many Europeans, it offered a better life than the one they were living, which led to the colonization of the Americas. Motives that fueled European colonization were that the New World offered religious freedom, a fresh start for those who were impoverished and in debt, and better opportunities to acquire large amounts of land and wealth. The Protestant Reformation in the 16th century led to conflict between Catholics and Protestants who sought to reform the Catholic Church. At the start of the 17th century, Puritan Separatists became subject of harassment, which made many flee to the New World where they could establish Separatist communities away from any persecution. Christian missionaries also went to the Americas in search of new converts. They saw the indigenous people of the New World as savage and uneducated, taking it into their own and making it their duty to bring them into the Christian faith. Another motive for European colonization of the Americas was for a fresh start in a new land. England in the 17th century had little job opportunity and low wages, leaving many young men looking for work. Those who opted to go to the New World were given a chance to clear their debts along with a chance at life in the colonies, in exchange for a set amount of labor as an indentured servant. These people were promised their freedom , small parts of land, tools to farm, and clothes once their time as indentured servants was up. To the thousands of jobless, bachelors in England, this was an offer to sweet to resist. Many other Europeans in search of economic opportunity made the long trip to the Americas, not to become indentured servants escaping their debts, but rather to make their fortunes in the fertile soils of the colonies. This was especially true in the Caribbean, and in the southern region of the English colonies, where sugar and tobacco could be grown in abundance. These were commodities that went into high demand in Europe, making plantation owners fabulously wealthy. Those who had the most money also held the most influence in politics around the colonies. With this in mind, along with the relatively low prices to acquire vast amounts of land, middle and upper-class Europeans alike found the New World to be very attractive. There were many different motives for Europeans to leave their lives behind and come to the America. One of these was the promise of religious freedom, being able to practice a faith and establish religious communities without fear of persecution, or to seek coverts to the Christian faith. Other motives were for economic opportunity, whether it was to start over in the New World without debt, or to establish oneself as a successful plantation owner. These and countless other reasons drove thousands of European men and women to the Americas.

Consumer Perceptions of Fast Food - Free Essay Example

Sample details Pages: 6 Words: 1704 Downloads: 8 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Did you like this example? Fast food is so widely and easily available. Western consuming habits had spread world wide. American as the originator of fast food are the biggest group of consumers and on the move making alliance on quick and cheap meal. Don’t waste time! Our writers will create an original "Consumer Perceptions of Fast Food" essay for you Create order They have created a huge business for fast food companies. Across to Asian region, where mostly local food considered to be healthy but there are so many people willing to eat fast food which is considered to be more expensive and less in nutrition. It is possible that taste and trend overwhelm the bad things. Also, Marketing is the catalyst to the growth of fast food. Background The process of globalization got under way in earnest in Asia about ten years ago when fast food firstly approach to Asian market as a trendy food. As time changes, it is now blamed to be junk food to many consumers. Fast Food Company spends a fortune on advertising and they always try to create new attractive choice. However, the market seems to be saturated and it is time to find out real consumer trends. In the last few decades, Asian lifestyles have changed drastically. Basically, the Asia countries area are primary agricultural, most people lived in rural areas usually living off land and spending their day farming. Now, working life has forced people behind a desk and lack of free time. The fact that it is quicker and cheaper to get fast food on the run than prepare own meals makes fast food industry grows. Recently, the western style fast food restaurant has gained popularity among Thai customers. This can be judged from the abundance of outlets like McDonalds, KFC and Pi zza Hut, which have mushroomed all around Thailand due to the constantly changing lifestyle of people because of economic changes, social development and advanced technology, etc. these changes can be seen more obviously in big cities. Thai consumer behaviour has also changed as time has become more valuable, cooking and eating at home is not worth doing especially for working people. In 1977, Pizza Hut became the first American fast food restaurant to open a branch in Bangkok, Thailand. This was followed by a number of western style fast food restaurants such as McDonalds. The popularity of fast food restaurant has increased dramatically because of the blooming of middle income class and also because of the acculturation of Thai people. Additionally, working women have little time to cook, according to a 21-market study, including Thai, conducted by ACNielsen. ACNielsen Life Choices research 2006 was a qualitative in-depth study of a total of 84 groups of women of different soci al status young working women, women of broad middle class and mothers with children age under ten in 21 markets. The common characteristic of all of them was that they bought food and drinks out-of home (snacks, take-away and dine-out) five times a week or more. Bangkoks rapid development and traffic jams have also helped to popularize fast food. Every shopping mall seems to have fast food for customers, as well as the change in lifestyle of people likes the two-earner households are less likely to prepare evening meals at home. Having mobiles allows people more convenience to get out for quick meal by making last minute arrangement with friends. Besides, the more wage earners in the family, the fewer members prepare the food. According to the booming business western fast food style in Thailand such as McDonald, KFC, Pizza hut, etc. which are all brands that are well known as foreign fast food for consumers perception (McLean, 2007.). Fast-food restaurants have their own benefits, which their customers perceive. These perceived benefits are the primary reasons why they are patronized. Consumers rate these benefits or the values that they see in the product. Detailed information on the preferences of these consumers is revealed through representative samples of how they rate the importance of such benefits. Certainly, most people would like as many benefits as possible. However, the relative importance they attach to individual benefits can differ significantly and these can be used as effective barometers in segmenting the markets. Astute marketers have long realized that in addition to brand image, their company image can strongly influence consumers behaviour toward their enterprise and its products (Kasulis and Lusch, 1981). A companys image is the perception consumers have of its character as a result of their experience with it and their knowledge of and beliefs about it. Similarly, consumer patronage of a particular retail store can also be si gnificantly influenced by their perception of its image or personality. Store image may be defined as the way in which the store is defined in the shoppers mind, partly by its functional qualities and partly by an aura of psychological attributes (Pessemier, 1980). This definition implies that the fast-food restaurant image could be derived from the so-called functional attributes of price, convenience, and selection of menu. Variables such as architecture, interior design and advertising could influence a restaurants image as well. Therefore, consumers can develop images of fast-food restaurants regardless of whether management consciously attempts to project a specific image or not. For this reason, it is important for management to understand their image, as consumers perceive it. If the consumers criteria for selecting a particular restaurant from among other competitors can also be identified, then management can determine how the restaurant is evaluated or measured. Acco rding to Kotler (2008), positioning is the act of designing the companys offering and image so that it occupies a distinct and valued place in the target customers mind. The management of a fast-food establishment therefore, needs to describe to his customers how his store differs from current and potential competitors. Using his store attributes, he can project an image or personality that directly influences the consumer patronage of the store. It is then ultimately the consumers perception of all the competing outfits that will decide or establish the mode of direct or indirect competition among industry participants. This picture is captured in the product-market structure. It is the purpose of this study to establish the current product-market picture of the Thai fast-food industry and determine the forces that are responsible for the structural linkages. Markets consist of various buyers, and buyers differ in one or more respects. They may differ in their wants, resources, geographical locations, buying attitudes, lifestyles, and buying practices. Any of these variables can be used to segment a market. Market segmentation reveals the potential market opportunities facing the establishment. The establishment now has to evaluate the various segments and decide on which segment or segments to serve. The question of how many segments to serve can also be addressed, either to increase market share or develop niches, as a competitive strategy. The establishment, in evaluating different market segments, must look at factorssuch as segment size and growth, segment structural attractiveness, and company objectives and resources. Within each segment, the establishment needs to develop a product-positioning strategy. Food diversity in Thailand is an implicit characteristic of Thais diversified culture consisting of different regions. Traditionally, Thais like to have home-cooked meals a concept support individually. However, with times due to increasing awar eness and influence of western culture, there is a slight shift in food consumption patterns among urban Thai families. It started with eating outside and moved on to accepting a wide variety of delicacies from world-over. Liberalization of the Thai economy in the early 1990s and the subsequent entry of new players set a significant change in lifestyles and the food tastes of Thai people. Fast food is one which gained acceptance of Thai palate after the multinational fast food players adapted the basic Thai food requirements such as local adapted meals and selected options excluding beef and pork totally from their menu. Multinational fast food outlets initially faced protests and non-acceptance from Thai consumers. This was due to primary perception that these fast food players serve only hi calories meals and do not serve vegetable meals. In addition, fast food is perceived expensive besides being out-of-way meals in Thai culture. Today, fast food industry is getting adapted to Thai food requirements and is growing in Thailand. It is gaining acceptance primarily from Thai youth and younger generations and is becoming part of life. Keeping in view the Thai habits and changing preferences towards food consumption, this study has its focus to understand the factors affecting the perception of Thai consumer, towards consumption of fast food as well as towards making choice of fast food outlets. The fast food chain investors are now focusing on marketing strategy or planning for restaurants. This research tends to provide the most recent research of consumer perception and customer behaviour for fast food restaurant in Thailand. Therefore, the researcher is deeply interesting to study and emphasize of understanding customer in term of their perception and behaviour in order to develop fast food market segment, target and positioning as well as the marketing mix strategy. Statement of research question Marketing researchers have become increasingly concerned with the important of marketing mix factors (Wise and Sirohi, 2005). Mostly existing researches only performed in Asians country such as India and Philippine or china. This research which was conducted focusing on fast food restaurant in Thailand tried to find results base on the topic of consumers perception. Anyway the literature alone can not answer all the questions, so the research is needed to be done regarding the following research aims and objectives. Research aim The topic has been chosen to be done with the popularity of consumers in Thailand and to evaluate the consumers perception toward fast food. This dissertation aims to accomplish under the area of consumers perception and the factors that affecting the perceptions of consumers on fast food in Thailand and then suggests on any possible recommendation to strengthen the value of fast food with respect to the consumption pattern of consumers in Thailand. Research objectives To review the current situation for fast food industry in Thailand. To evaluate consumers perception and consumption pattern on fast food in Thailand. To critically analyse the factors affecting the perceptions of consumers on fast food in Thailand. To propose some recommendations to strengthen the value of fast food with respect to the consumption pattern of consumers in Thailand.